4.3. Indicators for advertising campaigns

Indicator	What does it measure
Audience or Community size	Total number of followers of all social network channels.
Scope	Number of users who have seen our publications on social networks.
Impressions	Number of times that users saw the tweets posted on Twitter or the images published on Instagram.
Frequency	Number of pieces (posts, tweets, images, tec.) Published on social media channels.
Traffic to the web	Measure the activity on the web of participation of users who come from social networks: unique users, page views, time of permanence, bounce rate, etc., who have accessed the website of participation from social channels
Influence	Influence index (eg Klout)
Engagement	Measure the degree to which users interact with each of our social network profiles (number of comments, number of retweets, number of likes, number of favorites, etc.)