3.2.1. Outdoor campaign

"Outdoor" refers to the presence of campaigns in urban furniture such as canopies, columns, digital screens, banners, signage in buildings or diptychs and triptychs, mainly.

An institutional campaign should contemplate at least having this line, given the high penetration of the external environment. In this sense, take advantage of the supports that the institution has and, if not, evaluate the elements of the furniture of the city that can adjust to our need for impact

Below are some supports for an outdoor campaign with a short introduction to the material that requires:

• Canopies, columns: these protections, usually made of glass and metal, can be found at bus stops or are maps of the city, among others.

Requirements: you have to reserve routes for our campaign and print posters (you have to be careful with the support measures and ensure that designer and printer work with those same measures). The posters have to be delivered with enough time to ensure their placement, you have to print more than needed, since they can be broken while they are placed. You also have to foresee the cost of installing and removing.

• Canopies and digital screens: this type of supports are gaining weight in streets, buildings, shopping centers, etc. They are very colorful and their production is simpler. Keep in mind that your design can not be loaded with too many messages, but be very specific and highlight the URL where you can expand the information.

Requirements: reservation of routes and creation of videos (MP4 or the type of file indicated to us) with the image of the animated campaign and having the measures indicated by those responsible for the respective digital media.

• Buses: public buses are another colorful support in which we can insert our campaign. The production of the material and installation is expensive, but it can impact a multitude of citizens.

Requirements: vinyl production with the exact measurements of each vehicle. You have to foresee the cost of installing and removing.

• Banners: they are found in the streetlights and poles of the cities.

Requirements: reservation of circuits; Banner printing with a design that can be read and easily identified from the ground. You have to foresee the cost of installing and removing.

• Posters in institutional buildings: in the dependencies of the institutions posters of the campaigns that are underway are usually hung. It is a good way to impact the public that goes to offices, cultural centers, libraries, etc.

Requirements: printing in the size that best suits (50x70 cm can be considered a standard size) and distribution of posters.

• Diptychs and triptychs: this simple support serves to complete the information of the participation process that we are disseminating. While the signage has to have as little text as possible, the diptychs and triptychs allow to develop more information and go into details.

Requirements: printing in the most convenient size and distribution of the diptychs / triptychs.