2.1.3. Twitter

Twitter is the social network of immediacy, the rate of publication is constant, less paused than Facebook. It allows a type of immediate, open communication and sometimes allows to solve doubts about the processes in a more direct way. You can also create networks of users interested in being part of the decision making of your city or region.

When opening an account on Twitter we have to include a brief description that identifies our project, the URL, location and incorporate the corporate image of the web both in the profile image and on the cover.

Some guidelines for using Twitter:

• Characteristics of a suitable post: since 2017 Twitter has increased the number of characters in the posts to 280. However, it is not necessary to exhaust those characters. Therefore, it is advisable to write short texts, with line breaks between sentences and follow the subject-verb-predicate structure. When we have a lot of content to communicate we can resort to the modality of publication in "threads", building a story. We can categorize our own information with the use of hashtags (labels) that have a differentiating element (for example, the name of our city or region, the initials). It is also advisable that each post be accompanied by an image, a GIF or a video. More information about the images and videos on Twitter.

• How many tweets to publish: the Twitter features allow many publications per day. To let us know and maintain the growth of followers, the key is to offer a lot of content.

• When to publish the post: the metrics will reveal the best times to publish and have more impact.

• Programming tweets:: Twitter has a basic tool for programming content, Twitter Media Studio. You can upload multimedia material (in the case of videos add many details) and program it. However, it is possible to leave content programmed from external applications, such as Tweetdeck (owned by Twitter, does not have a mobile app), Hootsuite, etc.