Communication Guide
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ENGLISH
ENGLISH
  • 0. Introduction to the CONSUL DEMOCRACY communication guide
  • 1. Actions prior to the public launch of the participation platform.
    • 1.1. Name, design and identity of the platform
    • 1.2. Contents of the participation website
    • 1.3.Creation of communication channels: social networks and blog
  • 2. Daily communication.
    • 2.1. Use of social networks
      • 2.1.2. Facebook
      • 2.1.3. Twitter
      • 2.1.1. Creating content for social networks
      • 2.1.4. Instagram
      • 2.1.5. Youtube
    • 2.2. Media
    • 2.3. Blog
    • 2.4. Newsletters
  • 3. Dissemination and communication campaigns.
    • 3.1. Preparation of the campaign.
      • 3.1.1. Previous analysis
      • 3.1.2. Work teams.
    • 3.2. Types of campaign.
      • 3.2.1. Outdoor campaign
      • 3.2.2. Advertising campaign
  • 4. Metrics and Indicators
    • 4.1. Indicators for the web page
    • 4.2. Indicators for social networks
    • 4.3. Indicators for advertising campaigns
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  1. 4. Metrics and Indicators

4.1. Indicators for the web page

Indicator

What does it measure

Audience or Community size

Total number of followers of all social network channels.

Scope

Number of users who have seen our publications on social networks.

Impressions

Number of times that users saw the tweets posted on Twitter or the images published on Instagram.

Frequency

Number of pieces (posts, tweets, images, tec.) Published on social media channels.

Traffic to the web

Measure the activity on the web of participation of users who come from social networks: unique users, page views, time of permanence, bounce rate, etc., who have accessed the website of participation from social channels

Influence

Influence index (eg Klout)

Engagement

Measure the degree to which users interact with each of our social network profiles (number of comments, number of retweets, number of likes, number of favorites, etc.)

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Last updated 1 year ago