> For the complete documentation index, see [llms.txt](https://docs.consuldemocracy.org/advanced_communication/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.consuldemocracy.org/advanced_communication/4.-metrics-and-indicators/4.1.-indicators-for-the-web-page.md).
# 4.1. Indicators for the web page
\
| **Indicator** | **What does it measure** |
| ---------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Audience or Community size | Total number of followers of all social network channels. |
| Scope | Number of users who have seen our publications on social networks. |
| Impressions | Number of times that users saw the tweets posted on Twitter or the images published on Instagram. |
| Frequency | Number of pieces (posts, tweets, images, tec.) Published on social media channels. |
| Traffic to the web | Measure the activity on the web of participation of users who come from social networks: unique users, page views, time of permanence, bounce rate, etc., who have accessed the website of participation from social channels |
| Influence | Influence index (eg Klout) |
| Engagement | Measure the degree to which users interact with each of our social network profiles (number of comments, number of retweets, number of likes, number of favorites, etc.) |
\
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