4.1. Indicators for the web page


What does it measure

Audience or Community size

Total number of followers of all social network channels.


Number of users who have seen our publications on social networks.


Number of times that users saw the tweets posted on Twitter or the images published on Instagram.


Number of pieces (posts, tweets, images, tec.) Published on social media channels.

Traffic to the web

Measure the activity on the web of participation of users who come from social networks: unique users, page views, time of permanence, bounce rate, etc., who have accessed the website of participation from social channels


Influence index (eg Klout)


Measure the degree to which users interact with each of our social network profiles (number of comments, number of retweets, number of likes, number of favorites, etc.)

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