4.1. Indicators for the web page

Indicator
What does it measure
Audience or Community size
Total number of followers of all social network channels.
Scope
Number of users who have seen our publications on social networks.
Impressions
Number of times that users saw the tweets posted on Twitter or the images published on Instagram.
Frequency
Number of pieces (posts, tweets, images, tec.) Published on social media channels.
Traffic to the web
Measure the activity on the web of participation of users who come from social  networks:  unique  users,  page views, time of permanence, bounce rate, etc., who have accessed the website of participation from social channels
Influence
Influence index (eg Klout)
Engagement
Measure the degree to which users interact with each of our social network profiles (number of comments, number of retweets, number of likes, number of favorites, etc.)

4. Metrics and Indicators

4.2. Indicators for social networks

Last modified 2mo ago

Indicator	What does it measure
Audience or Community size	Total number of followers of all social network channels.
Scope	Number of users who have seen our publications on social networks.
Impressions	Number of times that users saw the tweets posted on Twitter or the images published on Instagram.
Frequency	Number of pieces (posts, tweets, images, tec.) Published on social media channels.
Traffic to the web	Measure the activity on the web of participation of users who come from social networks: unique users, page views, time of permanence, bounce rate, etc., who have accessed the website of participation from social channels
Influence	Influence index (eg Klout)
Engagement	Measure the degree to which users interact with each of our social network profiles (number of comments, number of retweets, number of likes, number of favorites, etc.)