# 3. Dissemination and communication campaigns.

The dissemination of the platform and the implementation of processes of direct democracy, besides the communicative actions explained above, can be accompanied by dissemination and institutional publicity campaigns.

Each organization has its formula and methodology to create and carry out these campaigns, either with an internal team that designs them or must resort to contracting services.

Before making the campaign you have to take a series of steps. This section includes some guidelines to implement this type of public service communication and thus multiply and strengthen the knowledge and impact of direct democracy processes.

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