# 3.2. Types of campaign.

To establish the type of campaign we are going to develop are key factors: the scope of the public to which we are going (local, regional or state), age and their habits; the annual planning of the processes of direct democracy and the budget that is available.

Also the means that we are going to use to develop the campaign. As a guidance, the following data is included in the Survey of the General Hearinf ogf the Media (from AIMC) from February to November 2017, with penetration through Spain.

This analysis reflects the readers per day of the newspapers; readers per week of supplements; readers by period of publication of the magazines; listeners per day on radio; spectators per television day; supports seen per week outdoors; Viewers per week in movies and Internet users per day.

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<figure><img src="https://lh4.googleusercontent.com/MfwNwnISjQ05JQptk18_NWRKi_QSFltwLyNICGuLWIj3od8AAXdjzmPSc3QfbZShkSfaOJF85U1FP4f_2EPg5YJnZe1h-PO3dVFmv2ZDaeVRKlMQTvCKkxOAvgdUfeKwhPbCN3nY_ifQ" alt=""><figcaption></figcaption></figure>


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