Communication Guide
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ENGLISH
ENGLISH
  • 0. Introduction to the CONSUL DEMOCRACY communication guide
  • 1. Actions prior to the public launch of the participation platform.
    • 1.1. Name, design and identity of the platform
    • 1.2. Contents of the participation website
    • 1.3.Creation of communication channels: social networks and blog
  • 2. Daily communication.
    • 2.1. Use of social networks
      • 2.1.2. Facebook
      • 2.1.3. Twitter
      • 2.1.1. Creating content for social networks
      • 2.1.4. Instagram
      • 2.1.5. Youtube
    • 2.2. Media
    • 2.3. Blog
    • 2.4. Newsletters
  • 3. Dissemination and communication campaigns.
    • 3.1. Preparation of the campaign.
      • 3.1.1. Previous analysis
      • 3.1.2. Work teams.
    • 3.2. Types of campaign.
      • 3.2.1. Outdoor campaign
      • 3.2.2. Advertising campaign
  • 4. Metrics and Indicators
    • 4.1. Indicators for the web page
    • 4.2. Indicators for social networks
    • 4.3. Indicators for advertising campaigns
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  1. 3. Dissemination and communication campaigns.

3.2. Types of campaign.

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Last updated 1 year ago

To establish the type of campaign we are going to develop are key factors: the scope of the public to which we are going (local, regional or state), age and their habits; the annual planning of the processes of direct democracy and the budget that is available.

Also the means that we are going to use to develop the campaign. As a guidance, the following data is included in the Survey of the General Hearinf ogf the Media (from AIMC) from February to November 2017, with penetration through Spain.

This analysis reflects the readers per day of the newspapers; readers per week of supplements; readers by period of publication of the magazines; listeners per day on radio; spectators per television day; supports seen per week outdoors; Viewers per week in movies and Internet users per day.