Communication Guide
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ENGLISH
ENGLISH
  • 0. Introduction to the CONSUL DEMOCRACY communication guide
  • 1. Actions prior to the public launch of the participation platform.
    • 1.1. Name, design and identity of the platform
    • 1.2. Contents of the participation website
    • 1.3.Creation of communication channels: social networks and blog
  • 2. Daily communication.
    • 2.1. Use of social networks
      • 2.1.2. Facebook
      • 2.1.3. Twitter
      • 2.1.1. Creating content for social networks
      • 2.1.4. Instagram
      • 2.1.5. Youtube
    • 2.2. Media
    • 2.3. Blog
    • 2.4. Newsletters
  • 3. Dissemination and communication campaigns.
    • 3.1. Preparation of the campaign.
      • 3.1.1. Previous analysis
      • 3.1.2. Work teams.
    • 3.2. Types of campaign.
      • 3.2.1. Outdoor campaign
      • 3.2.2. Advertising campaign
  • 4. Metrics and Indicators
    • 4.1. Indicators for the web page
    • 4.2. Indicators for social networks
    • 4.3. Indicators for advertising campaigns
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1. Actions prior to the public launch of the participation platform.

Before addressing specific actions regarding the platform and the processes that are carried out in it, it is convenient to carry out an analysis of the context in which we are going to communicate these new channels of direct democracy. We can ask ourselves the following questions: Do the people of my city, region, country or environment participate? Are there associations and groups mobilized around us? In the day to day of the institution, does citizens claim to participate in direct decision making? The analysis of the participation environment can arise from data from a survey, academic studies, trends observed in the society, the analysis of suggestions and claims received, etc. From there, a basic strategy can be developed to know the positioning of the institution with respect to the environment in which it is going to communicate.

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