Communication Guide
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ENGLISH
ENGLISH
  • 0. Introduction to the CONSUL DEMOCRACY communication guide
  • 1. Actions prior to the public launch of the participation platform.
    • 1.1. Name, design and identity of the platform
    • 1.2. Contents of the participation website
    • 1.3.Creation of communication channels: social networks and blog
  • 2. Daily communication.
    • 2.1. Use of social networks
      • 2.1.2. Facebook
      • 2.1.3. Twitter
      • 2.1.1. Creating content for social networks
      • 2.1.4. Instagram
      • 2.1.5. Youtube
    • 2.2. Media
    • 2.3. Blog
    • 2.4. Newsletters
  • 3. Dissemination and communication campaigns.
    • 3.1. Preparation of the campaign.
      • 3.1.1. Previous analysis
      • 3.1.2. Work teams.
    • 3.2. Types of campaign.
      • 3.2.1. Outdoor campaign
      • 3.2.2. Advertising campaign
  • 4. Metrics and Indicators
    • 4.1. Indicators for the web page
    • 4.2. Indicators for social networks
    • 4.3. Indicators for advertising campaigns
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  1. 4. Metrics and Indicators

4.2. Indicators for social networks

Indicator

What does it measure

Visits

No. of times that users enter the web.

Visits from social networks

Number of user visits from social media platforms.

Visits from email marketing campaigns

Number of visits from users from email marketing campaigns.

Bounce rate

Percentage of visits that only see a page of the web.

Citizen proposals consulted

No. of pages of proposals visited.

Participatory budgeting projects consulted

No. of pages of participatory budget projects visited.

Registrations

Percentage of users who sign up on the web.

Voters

Number of users who voted at least one participatory budget project.

Citizen proposals created

Number of users that created at least one citizen proposal.

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Last updated 1 year ago