2.1.5. Youtube

At one time or another it may be necessary to open a channel on YouTube, since video is the most consumed content on the network. If we have equipment to create videos, it is convenient to support the processes that are started and show how the participation of our platform works through short pieces that do not exceed one minute or one and a half minutes.

When opening the channel, it is important to include a description, the URL of the website and the corporate image of the project in the profile image and on the cover page.

• Video features: every time a video is uploaded to YouTube, the owner must be very careful (short, direct, descriptive); the description (summarizes the video in a paragraph and includes the URL of the page or process), in addition to descriptive labels. You have to select a good thumbnail image or cut one to make the video attractive at first glance. Also add subtitles so that the video is accessible to all citizens.

  More information about videos on YouTube.

• Create playlists: from the first moment, it is advisable to organize the content in lists. Video tutorials of participation, videos of each process that we open, etc. can be published correctly categorized to facilitate its dissemination.