2.1.1. Creating content for social networks

In social networks we will face the task of creating, distributing and managing useful and relevant content for our audience with the aim of attracting it to our community on the participation website.

Some tips for developing relevant content:

• Write short, simple and direct messages.

• Take care of the spelling and grammar.

• Create attractive titles that attract attention and convey the main idea.

• Enrich the content with audiovisual pieces: audio, images, videos, infographics, photographs, graphics, etc.

• Expand the information with links.

• Give advice, tutorials and practical guides on the use of the participation features of the website.

• Collect lists of resources.

• Explain platform functionalities or participation mechanisms.

• Create content related with current issues: news about the platform, news about the participation processes, etc.

• Create stories: you can search for the stories behind the participation, such as who are the people making proposals, how they have come to get support, what participation they have had in the execution of the projects, etc.

• Make calls to action to invite to participate in the platform.

• Show the human side.

• Adapt to the narrative of each platform.